Apple may be allowing downloads of apps from outside its app store in the near future, according to Bloomberg. This major change, which has not yet been confirmed by Apple, would only apply to the European market at first, as the company is preparing to comply with strict EU regulations. However, it is possible that the change could be implemented in other jurisdictions if they follow the EU’s lead.
The news of this potential change has caused a rise in the share prices of companies that rely on apps, such as dating services, as it would allow them to bypass Apple’s fees. Currently, all apps downloaded on Apple devices must go through the company’s app store, which charges a commission on all sales. Allowing outside app stores could potentially increase competition and give app developers more options for distributing their products.
The potential change is being driven by the EU’s Digital Markets Act (DMA), which aims to regulate the behavior of “gatekeeper” tech companies, such as Apple, that have a strong market position and control over key platforms and services. Under the DMA, Apple could be required to allow users to install third-party app stores and sideload apps, give developers the ability to closely interoperate with Apple’s own services, and access data gathered by Apple.
While it is still unclear if this change will be implemented, it has the potential to significantly impact the app market and the way Apple generates revenue. It will be interesting to see how Apple responds to the EU regulations and whether or not they decide to expand the change to other markets. Stay tuned for updates on this developing story.
It is worth noting that this potential change is not without its detractors. Some argue that allowing outside app stores could lead to a decline in the quality and safety of apps available to users, as there would be less oversight and regulation. There are also concerns about the impact on small app developers, who may struggle to compete with larger, more established companies in a more open market.
On the other hand, supporters of the change argue that it could lead to more innovation and competition in the app market, as well as giving consumers more choice and freedom. It could also level the playing field for app developers, who currently must pay significant fees to Apple in order to distribute their products through the App Store.
Ultimately, it will be up to the EU to decide if and how the DMA is implemented, and how it will impact Apple and other tech companies. It will be interesting to see how this plays out and what the consequences will be for the app market and the tech industry as a whole.
