It’s always exciting to look ahead and see what new trends will emerge in the world of influencer marketing. That’s why we’re thrilled to share some exciting data and expert insights with you on what to keep an eye on in 2023. The data we’re about to share comes from Impact.com, one of the leading influencer marketing platforms. So, without further ado, let’s dive in!
First on the list is the rise of micro-influencers. While big names in the influencer world still hold weight, more and more brands are turning to lesser-known individuals with niche audiences to promote their products. This not only allows for a more targeted approach, but also saves brands some budget.
Another trend to keep an eye on is the shift towards authenticity and real, organic content. Consumers are becoming more savvy and can easily spot when an influencer is being paid to promote a product, so it’s important for brands to work with influencers who can create authentic, relatable content that resonates with their audience.
We’re also seeing the emergence of augmented reality (AR) and virtual reality (VR) as tools for influencer marketing. This is a great opportunity for brands to create unique and interactive experiences for their audience, and for influencers to showcase their products in a new and exciting way.
And let’s not forget about the power of video content. With the growing popularity of platforms like TikTok and Instagram Reels, short-form video content is becoming increasingly popular, and it’s a trend that’s not likely to die down anytime soon. Influencers who can create engaging and entertaining video content will definitely have an edge.
Lastly, sustainability and social responsibility are becoming increasingly important for both consumers and brands alike. Influencers who align themselves with environmentally friendly and socially conscious brands will find themselves in high demand in 2023 and beyond.
To summarise, 2023 is shaping up to be an exciting year for influencer marketing, with plenty of new trends and opportunities for both brands and influencers to explore. Stay ahead of the game by keeping these trends in mind and get ready to make the most of the new year!
